Welcome to Canada's first Community and Corporate Impact Program, Taxi Partners, will participate in the most meaningful community values that focus on increased child safety, senior mobility, and reduction of adult drinking and driving, through your participation in the community.
Partner Profile
TAXIMILES potential taxi partner organizations will have inherent social responsibility marketing objectives and standards in place today. They are respected as corporately responsible leaders in their industry. They have a desire to enhance this corporate image by delivering innovative marketing programs.
The Market
There is a large consumer market made up of adults between the ages of 30 to 60 with children and/or ageing parents (the largest growth segment) who would value TAXIMILES currency for providing a Safe Way Home™ for themselves and/or their loved ones. All of the markets we serve with TAXIMILES overlaps with the markets of targeted corporate partners.
Our programs provide partners with the opportunity to co-market with a highly valued product (TAXIMILES). Their loyal customers will have a means of earning valued TAXIMILES. It will positively promote the reputations of corporate partners who are seen to support important socially responsible programs. However, this social responsibility program has more impact than just being seen to promote good behaviour. It can actually save people's lives.
Program Description
TAXIMILES can be purchased directly from our company, or through partner's retail outlets. In addition, TAXIMILES money can also be earned. The TAXIMILES redemption vehicles will be added to partner programs and may be earned by collecting points in many existing loyalty programs operating throughout Canada. The TAXIMILES money would be listed in their rewards catalogues and customers would be able to redeem their points for TAXIMILES money. Earning rates might vary for each company, allowing consumers to earn the TAXIMILES dollar at a faster rate.
Consumer Access
TAXIMILES is now available directly to the consumer through WWW.TAXIMILES.COM, and will be exclusively through leading retailers, restaurants, bars and consumer products companies. When a customer wants to call a cab they will call toll free number 866-CAB-RIDE/866-222-7433.
| Currency Options |
• Money |
| |
The TAXIMILES money will be available in multiple denominations. The distribution of the money will be available for purchase through selected partners, and participating, retailers, restaurant, and licensed (LLBO) establishments or directly from TaxiMiles; The TAXIMILES money is only redeemable for taxi fares, through participating, taxi companies who are licensed with us. TAXIMILES money has no cash surrender value. |
| • Card ** |
| |
TAXIMILES Cards are loadable and reusable cash cards. The TAXIMILES Value Cards will be available in multiple denominations and can also be purchased as gift packs for personal, corporate use and gifts. The TAXIMILES Cards are redeemable towards Taxi fares only at participating, taxicab companies who are licensed with TAXIMILES.
** TAXIMILES card will be introduced in end of first quarter 2004 |
Calling a Taxi
To utilize their TAXIMILES money, all that consumers have to do is, simply call 866-CAB-RIDE/866-222-7433. A Partner taxi will promptly arrive at their destination and deliver them safely to their destination.
Paying for the Taxi
Consumers may pay for their taxi fare with the use of TAXIMILES, and or with
any combination of Canadian currency and TAXIMILES money. Taxi partners will always accept the TAXIMILES money.
Redemption
Taxi partners will directly deposit the Taximiles checks into their normal bank, like any other corporate check account and the monies are directly deposited into the partner's account.
Independent taxi drivers will through selected taxi partners is able to redeem their TaxiMiles checks for a nominal fee.
Request for more information
If you would like to be contacted about participating in our TaxiMiles Partner Program please complete the information below and send it to us. One of our executive team will contact you within 2 business days.
|
