TaxiMiles Inc is proud to announce the Canadian Restaurant and Foodservices Association's (CRFA) endorsement of its Safe Way Home™ Program. CRFA is the only national restaurant and hospitality industry voice and its mission is to create a favourable business environment and deliver tangible value to their members in all sectors of Canada's foodservice industry. This is accomplished through a variety of services to members including government representation, industry research, national trade shows and money saving programs. The association believes in supporting initiatives that promote responsible beverage alcohol consumption.

TaxiMiles' Safe Way Home™ program is a collaborative; community based approach to improving road safety throughout Canada. The company supports responsible use, through delivery of safe passage in the community in concert with the health care sector, government and enforcement programs that promote increased safety in local communities. “Our goal is reduction for the opportunity of injury or fatality, and contribute to a safer driving environment during the festive season and throughout the year” said Michael Roncon President and CEO TaxiMiles.

CRFA exists to serve the needs of independent operators and multi-unit chains in the food service and hospitality industry. In doing so, the association pursues an equitable balance in the services and benefits provided to both. TaxiMiles is such a program providing an integrated approach in social responsibility for CRFA members, “TaxiMiles with its national authorized taxi partners network, reduces the opportunity for social host liability, road injuries and fatalities through affordable and accessible ground transportation alternatives for the industry's customers and members. TaxiMiles with over 10,000 taxis across the country, ensures a SAFE WAY HOME™ for all of us.” said Roncon.

TaxiMiles is supported and endorsed by Canada's Association for the 50Plus (C.A.R.P), Sunnybrook & Women's College Health Sciences Centre, youth safety P.A.R.T.Y. program and DAREDEVIL seniors safety program, Crime Stoppers, Canadian Taxi Association, Police Services, 310-TAXI, City of Toronto, Labatt Breweries Canada, Spirits Canada Road Safety Network, PMA, and Beer.Com ." These leading community organizations support our innovation in social responsibility, and demonstrate their commitment by taking a “shared responsibility” approach to promoting and creating safer Canadian communities.

TaxiMiles is Canada's largest social marketing providing Canadian communities with unique currency taxi money that can be purchased or earned. This money is only negotiable for taxi fares, ensuring its intended use. TaxiMiles and its partners will promote and deliver a Safe Way Home™ for everyone regardless of lifestyle, age or economic standing. Our miles have a mission.

For more program information contact, Doris Fulton, email doris@taximiles.com or call 866-824-8244