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May 21, 2004 (Toronto, ON) -
As part of its leadership commitment to Social Responsibility, TaxiMiles has launched an exclusive partnership with 310-TAXI for the provision of a national seven digit Single Number Reach service.
TaxiMiles is an innovative company providing Canadians with taxi money. This money is negotiable for taxi fares. TaxiMiles and its partners will promote and deliver a Safe Way Home™ for everyone regardless of lifestyle, age or economic standing.
310-TAXI is the first to market a single, 7-digit, national-reach toll free number to obtain the services of a taxicab. Simply put, “310-TAXI” is the most convenient way to call a taxi regardless of the city you are in. “Our goal was simple,” said Brent VanDeSype, President of 310-TAXI Canada Inc, “provide Canadians with a national 7-digit number that is simple & easy-to-remember”. “We live in a convenient world and having a number top-of-mind increases our awareness and makes it easy for all Canadians to call a taxi. Our relationship with TaxiMiles & Labatt is invaluable and we are honored to be part of this innovative social responsibility initiative providing Canadians with a “Safe Way Home”™ said VanDeSype.
“At TaxiMiles we are proud to take a leadership role in supporting important actionable innovation by supporting a community based toll free program such as the 310-TAXI in support of our TaxiMiles sponsorship,” said Doris Fulton, Vice President, Marketing TaxiMiles. “TaxiMiles recognizes the importance of a simple Single Number Reach when a Taxi is required. In today’s world of so many different 800 numbers it is often confusing for people to reach the correct number. More importantly, when one requires a Taxi it is imperative that they not abandon the call. This simple toll free number provides the TaxiMiles program with such a vehicle.”
“TaxiMiles is one of the most purposeful products to come along in quite a while. And as you look through our web site, you’ll start to see that TaxiMiles is a product that really makes sense, for both consumers and organizations, and for a lot of good reasons.” said Fulton.
The TaxiMiles "Safe Way Home"™ program is now in seventeen Canadian cities with more joining every month. It is supported by 310-TAXI nationally. This will provide all Canadian communities one single number to reach a taxi regardless of their location in the country.
In recent years there has been a dramatic shift in attitudes toward drinking and driving, youth violence and the safety of senior citizens. There have also been major changes to the laws that govern driving automobiles, boats and recreational vehicles impaired under the Criminal Code The severity of these penalties reflects our society’s low tolerance for this behavior and to encourage both personal and corporate changes in how people responsibly manage themselves.
“We want to thank Labatt for its participation in the introduction of our two organizations. In future all participating bars, restaurants and retail partners will enjoy the use of the 310-TAXI service when ensuring their customers have a Safe Way Home™,” said Ted Holtzheuser Vice President Community & Corporate Relations TaxiMiles Inc.
About TaxiMiles Inc.
TaxiMiles, headquartered in Toronto, Canada will change how society actively cares for people by providing a Safe Way Home™ for everyone. This will help reduce the opportunity for injury or fatality, contribute to a green environment, and help reallocate new financial resources to communities of interest sharing this same purpose.
TaxiMiles is an innovative company providing Canadian communities with taxi money. This money is only negotiable for taxi fares.
TaxiMiles and its partners will promote and deliver a Safe Way Home™ for everyone regardless of lifestyle, age or economic standing. Our miles have a mission.
About 310-TAXI Canada Inc.
310-TAXI, headquartered in Saskatchewan, provides Canadians with a national 7-digit number to call a taxi regardless of location. Research shows that recognition & retention of the phone number is the most crucial component when customers decide to call a taxi. Having a number at the top of their mind increases their awareness of utilizing the services of a taxi and makes it very easy for them to call a taxi versus drinking & driving. Currently, most people do not recall the number for a taxi in their own city let alone in any other city across Canada.
310-TAXI operates on Canada’s “310” system meaning all calls are 7 digits only and no area code is required. There is no charge to the customer calling 310-TAXI – only the regular cab fare would apply. 310-TAXI’s slogan, “Use It Once……Remember It Always” says it all. |
