Since the early 1990s there has been a significant shift in the role corporations play in the community. They have become much more active, shifting from goodwill contributions to their communities to a much stronger and more socially responsible posture in terms of support and advocacy.
At TaxiMiles we believe corporations are facing a new age of social responsibility. We call this the era of corporate impact. See the diagram below.
Social Responsibility Corporate Evolution |
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Corporate
Goodwill |
Corporate
Advocacy |
Corporate
Responsibility |
Corporate
Impact |
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| TaxiMiles has created a co-marketing program to help corporations embrace this new opportunity by providing a marketing tool that will: |
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• Help organizations use their budgets more effectively,
• Make a significant impact in people's lives, and
• Increase gains in recognition as socially responsible companies. |
Until now there, has not been a program that could do that. But the Corporate Impact Program from TAXIMILES is exactly such a program.
By giving people a Safe Way Home™, The Corporate Impact Program, makes it possible for corporations who care about their customers to tangibly make a difference in the lives of their customers. This will help build loyalty, increase sales and provide an excellent marketing vehicle for all our partner's targeted communities of interest.
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